AMAZON MARKETPLACE SETUP & TRAINING

Selling on Amazon is not for everyone. In 2016 it is most appropriate for manufacturers that control their own brand name and can restrict competition from other sellers on their own SKUs. Amazon is for focused businesses that can handle playing by the rules of a strong armed business partner that sets requirements for turnaround time and customer service response time.

The upside is that the Amazon Marketplace offers an alluring concept: advertising, sales and marketing as a fixed percentage of actual revenues - a concept totally foreign to another strong-armed business partner: Google Adwords.

At DistantHorizon.com, our Amazon consulting is not theoretical. For several years our sister company, Illinois Supply Company was an Amazon merchant with 150,000 orders fulfilled and over 10,000 positive feedbacks.

Multilayered Strategy

Building Amazon as a separate but complimentary retail channel to run alongside a freestanding e-commerce web site and/or brick-and-mortar store

Benefits of Amazon

Amazon Product Ads & Amazon APIs and Marketplace Web Services (AMWS)

Order Fulfillment

Fulfillment Software and Integration & Shipping Best Practices

Staffing

Training and managing staff proportional to necessary Marketplace maintenance

Product Listings

Catalog Management; Proprietary, Defensible SKUs; & GS1 UPC codes

International Markets

Amazon.co.uk (selling on Amazon United Kingdom) & Amazon.ca (selling on Amazon Canada)


DOMAIN NAME ACQUISITION & BROKERING

Choosing a domain name for a new web project is an exciting and important step in setting the trajectory of your branding, ease-of-use and search engine optimization. Frequently, a company will find that their first choice for a domain name is unavailable because it is owned by someone else, parked or otherwise tied up.

At Distant Horizon, many of our most interesting case studies involve creative domain name strategies and get-it-done problem solving. We can track down owners of domain names and acquire them. We can help you acquire a small company that owns your ideal domain. We can do extensive keyword research to develop a list of potential domains (available and attainable) that you can consider.

Domain Name Services

  • Contacting the owner of a parked domain (a domain name with advertising on it)
  • Transferring hosting, ownership, DNS
  • Negotiating with third-party domain brokers like Sedo, Domain Name Sales, BuyDomains.com etc.
  • Backordering domains
  • Domain name squatters; trademark infringement
  • Exercising caution when building lists of domains that will have to be maintained and renewed for the duration of your ownership. Sometimes it is better to spend $10,000 buying one "perfect" domain name than it is to keep renewing a list of 100 mediocre domains for a decade!
  • Escrow and Payment
  • Domain valuation
  • Selling a desirable domain to a more ideal candidate for its use

Successful Domain Name Projects

  • Portillos.com (took domain back from squatter)
  • MiaFrancesca.com (took domain back from rogue web developer/squatter)
  • ChicagoTruckParking.com (branding/SEO)
  • ChicagoDirectMail.com (branding/SEO)
  • ChicagoBillboards.com / ChicagoBillboard.com (branding/SEO)
  • ChicagoWebDesign.com (acquired business assets for branding/SEO)
  • MechanicsToolSupply.com (branding/SEO)